The Faru Philosophy

At Faru, we take a science-backed, data-driven approach to wholistic athletic development. Our process reflects the unique demands of endurance and mountain sports, with a focus on identifying the specific and unique adaptations that are outcome-determinative in the harsh and often high-altitude venues in which many events take place. 

Every program we develop is informed by direct observations, grounded in science, and guided by continuous feedback between coach and athlete. We do not sell cookie-cutter training plans. Every workout we write and every block we build is specifically designed in cooperation with our athletes and tailored to each personal objective and racing goal. We believe in specificity and our training plans reflect that belief as we seek to develop athletes into more informed, capable and confident competitors.

When it comes to racing, we know that great training cannot make up for poor race planning and pacing. We work closely with our athletes to develop race-day plans to help control variables, mitigate risks, and maximize performance.

We believe that training has to be fun to be sustainable. It is important to us that the time you spent training is not only productive, but also personally fulfilling and motivating. We work with our athletes to balance structured time and workouts with both rest and unstructured training (read: adventures, friends, socializing, and soul-searching) so that athletes continue to grow as humans, while progressing as athletes without the burnout that can often come from single-dimensional and event-focused training plans.